Boosting Market Presence with Strategic Beauty Brand Overhaul

Our agency embarked on a strategic rebranding mission for Glo Skin Med Spa to enhance their brand identity and market presence. Inspired by the concept of 'glow from the inside out,' we developed a new visual and communicative strategy. This included a refreshing colour palette tailored to underscore the spa's expertise in injectable skincare solutions.We chose modern fonts to revitalize their communication materials and redesigned the exterior window wraps, making them eye-catching and informative to attract passersby. Our efforts continued with a thorough redesign of Glo Skin Med Spa's service menu ensuring brand consistency and cohesion across all touchpoints.This extensive rebranding not only refreshed their aesthetic but also firmly established Glo Skin Med Spa as a pioneer in innovative skincare and beauty solutions in Edmonton, AB.



Project Type

Rebrand


Category

Beauty


Services

Brand StrategyVisual IdentityMessagingMarketing CollateralEnvironmental Graphics


Brand Strategy

A strategic beauty brand transformation

Our strategic revamp for Glo Skin Med Spa, centered around the 'Glo from the Inside Out' concept, aimed to redefine the brand’s identity to resonate with consumers seeking innovative skincare solutions. We focused on differentiating Glo’s advanced, injectable treatments from conventional beauty services, positioning the brand as a leader in effective and holistic beauty care. This strategy was built on deep market insights, ensuring that Glo’s messaging harmoniously reflects the health and wellness values of its clientele.

The Big Idea

Glo From the Inside Out /

Glo From the Inside Out /

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