Sinfully Satisfying Pretzels from NYC.

Our agency elevated Salt & Sins, an NYC-based gourmet pretzel brand, into a destination for sinfully satisfying indulgence. We crafted a bold identity that resonates with food lovers who crave premium quality and a playful edge. The striking black-and-pink colour palette paired with bold typography embodies the brand’s cheeky, confident personality, celebrating the art of indulgence.

Package

The Rockstar™

Project Type

Rebrand

Category

Food & Beverage

Services

Brand Strategy
Visual Identity
Verbal Identity
Marketing Collateral
Packaging Design

Brand Strategy

Bringing Bold Flavor to NYC's Pretzel Scene.

Salt & Sins isn’t just a pretzel brand—it’s an experience. We took this NYC favorite and gave it a playful, unapologetic edge. With its bold black-and-pink palette, oversized typography, and cheeky taglines like "I Got Salty in NYC," the brand is as unforgettable as the pretzels themselves.

From crave-worthy packaging to sassy messaging, every detail was crafted to bring out the sinfully satisfying personality of Salt & Sins. This is indulgence with a twist—because who says a pretzel can’t have a little attitude?

The Big Idea

SINFULLY SATISFYING /

SINFULLY SATISFYING /

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