Salt & Sins isn’t just a pretzel brand—it’s an experience. We took this NYC favorite and gave it a playful, unapologetic edge. With its bold black-and-pink palette, oversized typography, and cheeky taglines like "I Got Salty in NYC," the brand is as unforgettable as the pretzels themselves.From crave-worthy packaging to sassy messaging, every detail was crafted to bring out the sinfully satisfying personality of Salt & Sins. This is indulgence with a twist—because who says a pretzel can’t have a little attitude?