The birth of an idea

It all started with a simple belief: that the branding industry deserved better. Better ideas, better solutions, and a better approach to making brands not just recognized, but iconic. For years, I navigated the industry as a Creative Director and Freelancer, witnessing firsthand the gaps and opportunities that lay untouched in the realm of brand building. The more I observed, the more convinced I became that there was room for change, room for improvement, and, most importantly, room for a sustainable, strategy-first approach led by women.

The Leap of Faith

Deciding to start Core Creates wasn't easy. It was born out of both passion and frustration. Passion for what the branding industry could become, and frustration over the slow pace of change towards sustainability and meaningful brand development. I realized that waiting for someone else to make the first move wasn't an option. It was time to take the leap myself.

Challenges Along the Way

The journey wasn't without its challenges. From securing funding to finding the right team in a remote-only setup, each step challenged my perseverance. There were moments of doubt, moments when the easier option was to give up and go back to the familiar. Yet, it was the vision of a more inclusive, sustainable, and innovative branding agency that kept me going. The support from mentors, family, and a growing network of fellow women entrepreneurs turned the once lonely journey into a shared mission.

Building the Foundation

Core Creates was built on the foundation of sustainability— a remote-only work model. We aimed not just to be another branding agency, but to set new standards in how brands are built from the inside out. Our approach combines a strategy-first approach, a deep understanding of our clients' needs, and a commitment to not just creating brands, but help businesses succeed.

Our Mission

Our mission is clear: to make brands iconic. We believe that by focusing on building brands from the inside out. We not only want to achieve success for our clients but also inspire change within the industry. Being part of the 17% of Canadian women-owned businesses adds a layer of responsibility and pride to our work, driving us to challenge the status quo and contribute to a more diverse and sustainable future.

Looking to the Future

As Core Creates grows, so does our commitment to our values of sustainability and remote collaboration. We're constantly exploring new ways to innovate in making brands iconic as well as expanding our impact. The journey has only just begun, and we're excited about the future. We're here to make a difference, and we invite you to join us on this journey.

A Message to Our Future Clients and Partners

To those who've been waiting for a fresh perspective in branding, we're here for you. Core Creates is more than just an agency; it's a movement towards a brighter, more sustainable, and iconic future. Let's transform your brand together.