With Gatheur, our agency was tasked with creating a brand that redefines the way people experience their daily rituals. We crafted a branding strategy that not only emphasizes Gatheur's unique offering of chicory-based coffee alternatives but also positions it as a lifestyle brand centered around health and mindfulness. Our design approach included an elegant logo, a soft yet compelling color palette, and minimalist packaging that speaks to modern, health-conscious consumers. We extended this clean aesthetic to a user-friendly digital experience, capturing Gatheur’s essence of simplicity and natural wellness. This cohesive brand identity invites customers to elevate their everyday routine, turning simple moments into luxurious, mindful experiences.
