Redefining Beauty for Everyone.

As a branding agency dedicated to creating impactful and inclusive identities, we reimagined Madeup Beauty with a fresh brand strategy that emphasizes inclusivity at its core. We crafted a new visual identity that resonates with a diverse customer base, reflecting the essence of 'Belonging Beyond Beauty.' From the product shade range that caters to a wide variety of skin tones to the messaging that invites all individuals to find their unique expression of beauty, every element was thoughtfully designed to ensure everyone feels represented. Our comprehensive approach not only revamped Madeup Beauty’s aesthetic but also positioned the brand as a leader in inclusive beauty, promising an experience where every customer feels valued and celebrated.



Project Type

Rebrand


Category

Beauty


Services

Brand StrategyVisual IdentityVerbal IdentityMarketing CollateralPackaging DesignWebsite Design


Brand Strategy

Embracing Diversity, Redefining Beauty.

In redefining Madeup Beauty, we embraced inclusivity as our guiding principle, reshaping the brand to celebrate diversity in every aspect. As part of our comprehensive brand overhaul, we redeveloped the naming for each product and introduced a new logo, packaging, and color palette range, accompanied by a corresponding font to give the brand a bolder appearance. This strategy, built around the new tagline 'Belonging Beyond Beauty,' positions the brand as a beacon for inclusivity in the beauty industry.

The Big Idea

Belonging Beyond Beauty /

Belonging Beyond Beauty /

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