In redefining Madeup Beauty, we embraced inclusivity as our guiding principle, reshaping the brand to celebrate diversity in every aspect. As part of our comprehensive brand overhaul, we redeveloped the naming for each product and introduced a new logo, packaging, and color palette range, accompanied by a corresponding font to give the brand a bolder appearance. This strategy, built around the new tagline 'Belonging Beyond Beauty,' positions the brand as a beacon for inclusivity in the beauty industry.