Our agency took the creative lead in redefining Get Baked Sweet Bar who came to us as a startup who designed everything themselves up to this point. We started by creating a visual identity system as vibrant and edgy as their flavours. Their new logo and colour palette helps to bring energy and excitement, perfectly mirroring the boldness of their offerings. The packaging we designed to be more visually appealing but also informative which allowed the client to feature icons that highlight key attributes like 'Kid Friendly,' 'Nut Friendly,' and 'Compostable.' This branding overhaul extends to all marketing collateral, ensuring a cohesive and impactful customer journey that captures attention and ignites curiosity. With Get Baked Sweet Bar, we didn’t just bake up a new look—we crafted an experience that customers can see, feel, and taste.