Crafted with sweetness. Baked with love.

Our agency took the creative lead in redefining Get Baked Sweet Bar who came to us as a startup who designed everything themselves up to this point. We started by creating a visual identity system as vibrant and edgy as their flavours. Their new logo and colour palette helps to bring energy and excitement, perfectly mirroring the boldness of their offerings. The packaging we designed to be more visually appealing but also informative which allowed the client to feature icons that highlight key attributes like 'Kid Friendly,' 'Nut Friendly,' and 'Compostable.' This branding overhaul extends to all marketing collateral, ensuring a cohesive and impactful customer journey that captures attention and ignites curiosity. With Get Baked Sweet Bar, we didn’t just bake up a new look—we crafted an experience that customers can see, feel, and taste.



Project Type

New Brand


Category

Food


Services

Visual Identity DesignMarketing CollateralPackaging Design


Brand Strategy

Where imagination meets sweet satisfaction.

In a targeted workshop with Get Baked Sweet Bar's team, we set a clear agenda to reimagine their brand. Our strategy focused on distinguishing their playful consumer brand from competitors, unifying their identity for consistent branding, and creatively redesigning their packaging for the next market phase. These efforts simplified and sharpened their brand identity, enhancing their dynamic presence in the market.

The Big Idea

Magic Meets Munchies /

Magic Meets Munchies /

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