Reign Wellness set out to disrupt a dated category and redefine period care for a new generation. Our task was to transform them into a bold wellness brand that could stand shoulder-to-shoulder with industry leaders while staying rooted in sustainability and empowerment.

We built a modern identity system that resonates with Gen Z and millennials, combining earthy neutrals with minimalist design to reflect both purity and strength. Every touchpoint — from logo to packaging — was crafted to cut through shelf clutter and deliver a cohesive, elevated experience.

The result: sustainable packaging and a brand world that feels both premium and approachable, ensuring Reign Wellness not only competes in market but commands attention.