Squeeze came to us with salmon-toned packaging that looked the same across every flavour SKU. They were muted, repetitive, and easy to miss on shelf. The product itself was vibrant and craveable, but the branding wasn’t keeping up.

We elevated Squeeze with a full rebrand using bold, fruit-coded colours, a logo wordmark that quite literally got squeezed, and a cheeky new voice that makes healthy snacking feel flirty, loud, and fun. Each SKU now has its own personality, the packaging system doesn’t just stand out — it shouts — and the retro-inspired photography layers in even more attitude.

From gift baskets to grocery carts, this rebrand gave Squeeze the shelf presence and personality it needed to scale. We turned a soft pouch into a brand with main-character energy.

And now? She’s ready for her close-up. Get Squeeze into your shop at squeezegoods.com.